After 20,000 completed divorces in a decade, Hello Divorce has saved Americans $450 million in legal fees.
Adversarial. Expensive. Exhausting. Three words that politely describe our understanding of divorce (unless you’ve been through one yourself, your adjectives might be… well, less polite). Erin Levine, CEO and Founder of Hello Divorce, has spent a decade trying to make divorce less awful, less costly, and less mentally straining for consumers. Since Nick invests in Hello Divorce, get ready for some entrepreneurial insights and witty banter.
Erin’s journey to reaching her business goals wasn’t always smooth sailing. Her candidly spoken obstacles include VC rounds that “reset the clock” every time, an early subscription model that consumers found inauthentic, an AI agent that started gaslighting potential clients, and a breast cancer diagnosis that forced her to slow growth and focus on margins. Despite the hurdles, she knew her company’s value and how it legally helped spouses who are seeking a new beginning.
Hello Divorce now operates in all 50 states, 3,100+ county courts, and 20,000 completed divorces. Erin developed a subsidiary real estate brokerage that stops divorcing homeowners from making financially catastrophic mistakes. Lastly, because we’re not in the business of spoiling episodes, she pivoted to employee benefits as a distribution channel serving many recognizable employers. Erin’s decisions have left 97% of customers feeling positive about the result of their finalized divorce and earned a 4.5/5 review score.
Listen to Erin’s why behind Hello Divorce, her personal testimony battling breast cancer, and how her lessons became the building blocks for a better version of her company in Episode 151!
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